How Important is a Presentation?

I was fascinated to see last week that the senior Apple manager gave a presentation, in Hong Kong, about the new features for I-Phone.

The presentation was so dull, no one could see the new features, there was no excitement. So all the reports were very negative. The new features are good. But no one noticed. In fact the putting on of that presentation had a negative reaction to Apple.

For those of you that think that the fact that you held a press conference will always have a positive effect that outweighs the negative effect of bad presenters, think again.