Yes! 50 Scientifically Proven Ways to be Persuasive

I have just scrolled throught the precis of this interesting book. In fact my colleague, Case Everaert, wrote an interesting comment or two.
I was startled by one of the 'ways'which stated that "abstract names allow customers to come up with reasoning." It then used, as an example, crayola calling its crayons cornflower blue and kermit green.
It is precisely because cornflower and kermit are NOT abstract that the tactic worked so well. They make us instantly imagine a picture of a blue cornflower or a green kermit.

Abstract means no imagination, no mental pictures. Rather the opposite of what the authors are implying.